Simmons Choices III
National consumer survey of 30,000 households used in marketing research. Design customized reports that can be cross tabulated for a wide array of demographic and psychographic characteristics for users of products and their media behavior. The most recent data on the CDROM is from surveys taken in 2000.
- Location(s): Wilson Library, Business Reference computer workstations
- Check MNCAT Record for Location and Availability
Using Simmons Choices 3 database
This guide was prepared by the University of Tennessee Libraries.
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